About the Speaker: Dr. Lan Nguyen Chaplin is Associate Professor of Marketing at the University of Illinois, Chicago. She conducts research in the areas of children’s social-cognitive development, happiness, branding, and consumer behavior. Dr. Chaplin recently received the Journal of Consumer Research Best Article of the Year Award for her paper titled, “Material parenting: How the use of goods in parenting fosters materialism in the next generation.” Her research has been covered by TIME, Forbes, The New York Times, Fortune, and ABC News Radio, CBS News, The Atlantic, Washington Times, Boston Globe, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, Spotify, and Glamour. She received her Ph.D. in Business Administration from the Carlson School of Management, University of Minnesota.